Keyword Optimization – Your Free Marketing Strategy

Keyword Optimization - Free Marketing StrategyKeyword optimization is a search engine optimization (SEO) strategy. Including specific keywords into your content will help you gain ‘organic’ (not paid for) traffic from major search engines, such as Google and Bing. Its can make the difference from ranking on page 1 or page 20 on the searches. Take advantage of this free route in maximizing your blog posts or webpage.

Finding Keywords

Keywords – when blogging consider what your readers are searching for. Find out the key phrases.

As an example, we want to write about “cocktail drinks”. Our goal, at this time, is to find keywords searched at a rate 1,000 – 9,000 “Local Monthly Searches”. And preferably, with a mediocre competition rate.

To start you would:

  • Log into www.googlekeywordtool.com
  • Go to “Google Keyword Tool” – it will take you too the Google Adwords Keyword Tool. You may need to create an Adwords account to use this feature.
  • Type in your word or phrase. In this case, we will type in “cocktail drinks”.
  • Our goal right now is to search for “Local Monthly Searches”. Hit that row to put the ranking in order. Scroll to the page(s) where the numbers fit our criteria.
  • When writing this, at the 8,100 range we have keywords “vodka drinks recipe”, “vodka martinis recipes”, and “cheap drinks”. All have a mild competition rate and maintains a steady search trend throughout the year.

keyword optimization

*Tip – click a few of these and export an .xls file with your chosen keywords. You now have a file with future blog posts to write about.

Now we understand what people are currently typing in the search engines. Please do consider that if your site is about felines, it would not be in your best interest to write about cocktail drinks.

Keyword optimization for blog posts

With your chosen keyword – we’ll use ‘vodka drinks recipe’ – it’s time to create keyword rich content.

The following keywords should be included in each post.

  • URL – customize the URL to include your keywords
  • Title – include the keywords within your title tag
  • Meta description – this is the description found in your search engine results
  • Content - keywords found within your blog posts. Some say to aim for 2% – 5%, others go for 9% – 15%. Use SEOTools keyword density analyzer tool to help you weight your content.
  • Alt/Title for images – if you add an image to your blog post, add the keyword content to the image title and alternative text field (if you hover over the image above, you see the phrase, “keyword optimization”)
  • Keywords – tags and keywords. Include a few similar keywords in this field.

With all five of these elements secured, you will have taken a big step in creating a free relationship with the search engines. It tactics like this one, that will help you rank #1 in the Google search engine.

{photo credit: eHow}

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About Christine McCarthy

Social Media Enthusiast, Tech Geek & Whole Foods Lovin' | Here to discuss Internet Marketing, Blogging, Social Media & Search Engine Optimization | Twitter: @christinebiz | Facebook: ChristineBiz

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  1. olddogg.com says:

    Keyword Optimization – Your Free Marketing Strategy…

    Keyword optimization is a search engine optimization (SEO) strategy. Including specific keywords into your content will help you gain ‘organic’ (not paid for) traffic from major search engines, such as Google and Bing….

  2. Zoomit.ca says:

    Keyword Optimization – Your Free Marketing Strategy…

    Keyword optimization is a search engine optimization (SEO) strategy. Including specific keywords into your content will help you gain ‘organic’ (not paid for) traffic from major search engines, such as Google and Bing….

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