How to Drive Tons of Traffic to Your Site from One Post

Ask friends to help spread your content on Twitter & Facebook, too.

Spreading Valuable Content on the World Wide Web is important for increasing traffic to your blog or website. I wanted to show you a marketing tactic that works for increasing traffic to your site. And its all FREE (I love FREE marketing. Don’t you?)!

ONE Post

Take a post, any post. You now have a gold mine on your screen. How so?

Take your one post and…

Create a PowerPoint Presentation

Early, we discussed taking about an hour of your time to create a presentation that you can upload to SlideShare.net.

Don’t have the PowerPoint software? Use OpenOffice.org.

Check out the link: http://www.christine.biz/social-media/effective-powerpoint-presentations/

Create a Video

You can create a screencast video about your blog post – a how-to video. Camtasia is a great software program for this. But its at a price of $300. However, there is a free 30-day trial period.

Don’t be dismayed. Use Firefox’s CaptureFox for FREE. It records audio, too. Just download it to your Firefox browser. The only draw back – some people experience audio lag – when the audio is not in sync with the video.

Consider doing a web cam video presenting your article. Make it informative. Stress your main points.

Now submit your video to:

Don’t forget to link back to your site in the video description field.

Counting your blog post – we’ve theorectically submitted to 6 different places to help bring in traffic.

Submit to your other blog sites

Don’t have any other blogs? Time to set some up to share your content. The reason is to boost your rankings due to high quality backlinks. Higher your ranking – more people will find you in the search engines. But it also works for bringing in more traffic from the blog.

You could put the same {post/video/powerpoint} on each site. If you do this method, set up your autopost option on Posterous. When you publish a post on Posterous, it will automatically send it out to your other websites. Its a nice time saver method.

Another method is to alternate posts for each of your blogs. Consider one of your blog sites to host just videos. Then alternate your powerpoint presentation and post on the other sites.

Alternate or Automate your posts on different blog sites:

  • Self-hosted domain
  • WordPress.com
  • Posterous
  • Tumbler

etc…

Submit to directory sites and bookmarking sites

This part of the strategy may require a bit more time than the rest. It’s time to spin your articles and syndicate your content.

Spinning your articles basically means to rephrase your article for directory submission purposes.

Yes, there is article rewriter software (aka, spinning). But I have not used them. Not sure that I will. I prefer manually spinning my articles and its not too time consuming.

For a great read on manually spinning your articles, check out: David Leonhardt’s Article Spinning – Spin Like a Pro

Different directories have different submission guidelines. Don’t feel you need to submit to them all. Pick a couple of good ones, like EzineArticles or ArticleBase, and have a go.

Yes, there is also article submitter tools (that promise to “submit your article to over 700 directories in less than 5 minutes!”). But by manually submitting I can guarantee they are going to high PR ranking sites.

The idea is to start submitting your link/post to a few directory and bookmarking sites. Then build from that.

Here is a list of some social bookmarking sites, web 2.0 sites, blog sites, and article directories you can start with:

  • Ezine Articles
  • Article Base
  • Buzzle
  • Mixx
  • StumbleUpon
  • Zoomit
  • Digg
  • Old Dogg
  • Google Buzz
  • Yahoo Buzz
  • Twitter
  • Facebook

Start a networking group with some friends. Where you can help promote eachother’s articles on these social bookmarking & directory sites.

Create a Web Effect

Kind of ironic – spider ‘web’ and WW ‘web’. In essence, we are creating a (spider) web effect with our one post. Creating links to our site = backlinking & increasing traffic to our site.

Your Ezine article will link back to your blog.
The video will link back to your blog.
The video post from your other blog will link to your YouTube account.
And so forth.

Publishing one post a week & spreading it on the web in different formats will have a more profound effect on your blog. Than trying to blog everyday without efforts to increase traffic.

My favorite quote,

“Take time to work ON your blog, rather than IN your blog”

To help you get started, I’ve created a Starter’s Checklist to help you get started: http://www.christine.biz/wp-content/uploads/2011/01/Starter+Checklist.pdf

How do you promote your blog posts?

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About Christine McCarthy

Social Media Enthusiast, Tech Geek & Whole Foods Lovin' | Here to discuss Internet Marketing, Blogging, Social Media & Search Engine Optimization | Twitter: @christinebiz | Facebook: ChristineBiz

Comments

  1. Hey Christine, lovely informative post on something I really need right now. SO much to learn! :)

  2. Thanks Christine, I loved this article. I have a lot still to do in 2011 yet when I read your blog I also realized just how far I came in 2010!

  3. Money Reasons says:

    Nice looking site you have here, hope you are doing well :)

    Looks like some great tips!

  4. Really creative ideas. I never thought about creating a powerpoint presentation or a video from a blog post. I love the checklist too. I’m printing it out and keeping it right by my computer. Thanks for this post!!

    • Yeah! I was hoping the checklist came in useful. Keeps me in check. Content is like real estate to me – needing to invest in different properties… Or get the content seen by different mediums. So glad you stopped by! Love meeting new people. How did you like CES? I think I saw mention that you attended. Did you hit up Affiliate Summit West after?

    • So glad you were able to use the checklist! I love creating a ppt because they don’t take much time. And as a mom with a full-time career and a blogging side job – time is of the essence!

      Send me a link of your ppt if you create one.

  5. Love the checklist and the idea of creating PPT for slideshare. Great test idea for a post I have. tx
    http://www.nycsinglemom.com

  6. Christine, Great ideas. I’m going to save this to my onenote blog building so I can follow through on these great ides. Glad I found you again!

  7. great article, i didn’t know that we can do that much with just one post, awesome

  8. Thank you for this article; it has given me some excellent ideas on how to promote my businesses. Honestly, I had not thought of the whole powerpoint and video combination for promotion, even though I have worked in IT for decades! Oh well, you learn something new every day!

  9. Christine, I followed your here from our Linkdi blog group. Glad I did. Good instructive post. I am wondering, if you create a post that has several images in it that were free to use -with credits of course- how do you transfer that to your you tube video? No way to give credit is there?

    • Hi Pam, Thanks for stopping over. Well, you could record a video of you talking about your post’s content. Or you could use a software program like Camtasia to put images on your video. Or when you create your powerpoint, you can use that as your video content with Camtasia, too. They make it real easy to process your .ppt as a video.

  10. Yes – Great Post. We do this also. http://www.YA-Blog.com

  11. Hello,

    Thanks for the Strategy.

    do you think it is still effective after Google algorithm change?

  12. Hello,

    Thanks for the Strategy.

    do you think it is still effective after Google algorithm change?

    • Hi Hakem, This is still effective if you do not submit duplicate content. You need to re-purpose or manually spin the content that you submit to different sites. However, with my WordPress site, I do submit the same content, but only because the site is blocked from search engines.

      Just as creating a video or powerpoint, you are creating new content, just based on the one post. So, it does not fall into being ‘duplicate content’. And because you are submitting this content to high end sites, like Daily Motion, You Tube, or Slide Share, you are gaining ‘relevant link backs’ to your site. So its good for you. :)

  13. Great article….Thanks for the info. Still trying to figure this whole thing out!!

  14. I am loving this strategy. Now I just need to pick an article. I have thought of the youtube but was trying to get the windows live free video editing software to work on my computer. It never happened.
    I wonder if that works better than the firefox?
    Lois Ridley recently posted..Tonight’s Purple “Green Smoothie” RecipeMy Profile

  15. WOW! Is all I have to say Christine. We are hooked up on LinkedIn and I’m so glad I checked out your blog. More timely advice I could have not PAID FOR :). I’m about 2 weeks away from launching my blog and product and have gotten so much newbie advice, I’m nauseous. Seriously though, I’m about to disconnect from all the advice I have gotten and I can tell you – none has been more priceless than this; Publishing one post a week & spreading it on the web in different formats will have a more profound effect on your blog. Makes sense to me.

    I have printed the PDF (thanks) and will implement this strategy. You Rock!
    Lou Rodriguez recently posted..This site will be funtional soon. Stay tuned! :) My Profile

  16. Lots of great information on here, I aim to use it in the near future. Thanks for the guide, and good luck in future endeavours. :D
    Charlie Boudreau recently posted..Gotta Love Auto CorrectMy Profile

  17. Hey Christine. Awesome article. Thanks so much. I was wondering about promoting my book of short stories, and my soon to come novels. The collection is on Amazon and Smashwords but I’m an unknown writer. I wonder if this method would be effective for marketing my books. Would the approach differ from using the method on blog posts? I do have a blog also, which is just a dad blog and general blog: dadsdelights.blogspot.com.
    One question I have is about making the youtube video: how fancy or professional does it have to be and how might I go about it with a novel or collection of short stories?

    Thanks again.
    Ian

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  1. How to Send a Ton of Traffic to Your Blog with One Post…

    Spreading Valuable Content on the World Wide Web is important for increasing traffic to your blog or website. I wanted to show you a free marketing tactic that will drastically increase traffic to your blog or site….

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